insightsinmarketing.com

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.insightsinmarketing.com/

Character length : 28

Title

Market Research Company in Chicago Area | Insights in Marketing

Description

Insights in Marketing can help your business solve your marketing research needs. We'll help you understand your customer in no time!

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Market Research Company in Chicago Area
description: Insights in Marketing can help your business solve your marketing research needs. We'll help you understand your customer in no time!
url: http://www.insightsinmarketing.com/
site_name: Insights In Marketing

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://insightsinmarketing.com/robots.txt

User-agent	Disallowed for the search engines
*	/umbraco/

Social

Social Engagement

Linkedin2

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Market Research Company in Chicago Area | Insights in Marketing

Character length : 63

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 0%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	4	11	0	0	0

Heading structure in the source code

<H1> Connecting people to brands
<H3> We are a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice.
<H2> How We Deliver
<H3> Custom-built, proven research approaches
<H3> Curious, intuitive & passionate consultants
<H3> In-depth & actionable insights
<H2> Engage Us For
<H2> What We Do
<H2> Add some insight to your day
<H3> How can I position my brand to stand out?
<H3> Durable Goods
<H3> Food & Beverage
<H3> Household Goods
<H3> What challenge can we solve for you? Contact us so we can begin building your customized solution.
<H3> Proud to be featured in
<H3> Don't leave your inbox hanging

Word cloud

study6
approaches4
case4
in-depth3
insights3
research3
brand3
consumer3
communication2
marketing2
target2
packaging2
messaging2
optimal2
shopper2
how2
actionable2
strategy2
positioning2
innovation2
goods2
understanding2
quantitative2
people2
careers2
most2

Keyword matrix

word	title	descriptions	heading
study
approaches
case
in-depth
insights
research

Two Word cloud

goods case2
actionable insights2
brand strategy2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 3 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.insightsinmarketing.com/images/quirks.png

Technologies

Mobile optimization

Mobilnezet ellenorzes -

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

3,755 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.insightsinmarketing.com/scripts/modernizr.js

List of render blocking css files

https://fonts.googleapis.com/css?family=Gentium+Basic:400,700
https://maxcdn.bootstrapcdn.com/.. /bootstrap.min.css
https://www.insightsinmarketing.com/css/flexslider.css
https://www.insightsinmarketing.com/css/normalize.css?cdv=634963134
https://www.insightsinmarketing.com/css/main.css?cdv=634963134

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.insightsinmarketing.com/scripts/modernizr.js
http://www.insightsinmarketing.com/DependencyHandler.axd?s=L3NjcmlwdHMvanF1ZXJ5LmpzOy9zY3JpcHRzL3Jlc3BvbmQuanM7L3NjcmlwdHMvc2NyaXB0cy5qczs&t=Javascript&cdv=634963134

File size of all javascript files combined

2.15MB

Javascript minifying

You can save 98.6KB (28% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

277.24KB

CSS minifying

You can save 34.1KB (26% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.insightsinmarketing.com/css/main.css?cdv=634963134 you can save 25.5KB (23% compression rate)
By minifying https://www.insightsinmarketing.com/css/normalize.css?cdv=634963134 you can save 5.6KB (74% compression rate)
By minifying https://www.insightsinmarketing.com/css/flexslider.css you can save 2.2KB (33% compression rate)
By minifying https://az124611.vo.msecnd.net/web/v10/cdform2.min.css you can save 764B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

491.54KB

Gzip compression

Error! By using Gzip you can save 311.9KB (76% compression) on your site.

By compressing https://www.insightsinmarketing.com you can save 311.9KB (76% compression rate)
By compressing https://www.insightsinmarketing.com/css/main.css?cdv=634963134 you can save 98.5KB (85% compression rate)
By compressing https://www.insightsinmarketing.com/scripts/jquery.js?cdv=634963134 you can save 78KB (69% compression rate)
By compressing https://www.insightsinmarketing.com/scripts/jquery.flexslider.js you can save 42.1KB (78% compression rate)
By compressing https://www.insightsinmarketing.com/.. /jquery.validate-1.15.0.min.js?cdv=634963... you can save 15KB (67% compression rate)
By compressing https://www.insightsinmarketing.com/scripts/respond.js?cdv=634963134 you can save 7.3KB (65% compression rate)
By compressing https://www.insightsinmarketing.com/scripts/modernizr.js you can save 5.4KB (59% compression rate)
By compressing https://www.insightsinmarketing.com/css/flexslider.css you can save 5.2KB (77% compression rate)
By compressing https://www.insightsinmarketing.com/css/normalize.css?cdv=634963134 you can save 5.1KB (66% compression rate)
By compressing https://www.insightsinmarketing.com/scripts/scripts.js?cdv=634963134 you can save 3.5KB (77% compression rate)
By compressing https://www.insightsinmarketing.com/images/page-flip-green.svg you can save 115B (31% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://az124611.vo.msecnd.net/web/v10/cdform.min.noanalytics.js	Expiry time is not specified
https://calltracking.digitalthirdcoast.net/euinc/number-changer.js	Expiry time is not specified
https://www.insightsinmarketing.com/css/flexslider.css	Expiry time is not specified
https://www.insightsinmarketing.com/.. /casestudy_900x600_chicagofire.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/.. /consultation-button.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1550/slide-1-main.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1551/slide-2-main.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1552/slide-2-text.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1553/slide-3-text.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1554/slide-3-main.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /iim-055_casestudyheaders-householdgoods-...	Expiry time is not specified
https://www.insightsinmarketing.com/.. /bath-and-body-works.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1649/clorox.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1650/hp.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1651/first-alert.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1652/gatorade.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1653/jim-beam.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1654/kraft-heinz.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1655/met-life.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1656/pizza-hut.gif	Expiry time is not specified
https://www.insightsinmarketing.com/media/1657/royal-caribbean.gif	Expiry time is not specified
https://www.insightsinmarketing.com/.. /constellation-brands.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1659/miller-coors.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1660/quaker.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1661/tropicana.jpg	Expiry time is not specified
https://www.insightsinmarketing.com/media/1662/nike.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1663/atkins.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1664/abbot_nutrition.png	Expiry time is not specified
https://www.insightsinmarketing.com/media/1665/smuckers.gif	Expiry time is not specified
https://www.insightsinmarketing.com/scripts/jquery.flexslider.js	Expiry time is not specified
https://www.insightsinmarketing.com/scripts/modernizr.js	Expiry time is not specified
https://m.addthisedge.com/.. /_ate.track.config_resp	59 seconds
https://static.hotjar.com/c/hotjar-210440.js?sv=5	60 seconds
https://rules.quantcount.com/rules-p-KANWcBkz9Ytse.js	5 minutes
https://s7.addthis.com/js/300/addthis_widget.js	10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-KJSS4QN	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1827431554200329?v=2.8.25&r=stable	20 minutes
https://connect.facebook.net/signals/plugins/identity.js?v=2.8.25	20 minutes
https://az124611.vo.msecnd.net/.. /PatternList.js?callback=jQuery1910148811...	30 minutes
https://az124611.vo.msecnd.net/web/v10/cdform.jquery.js	30 minutes
https://az124611.vo.msecnd.net/web/v10/cdform2.min.css	30 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://www.insightsinmarketing.com/fonts/whitney-bold-webfont.woff	24 hours
https://www.insightsinmarketing.com/images/chalkboard-bg.jpg	24 hours
https://www.insightsinmarketing.com/images/green-tabs-arrow.png	24 hours
https://www.insightsinmarketing.com/images/left-arrow.png	24 hours
https://www.insightsinmarketing.com/images/page-flip-green.svg	24 hours
https://www.insightsinmarketing.com/images/right-arrow.png	24 hours
https://www.insightsinmarketing.com/images/slider-bg-solid.jpg	24 hours

Speed test – Images

File size of all images combined

2.49MB

Image optimisation

You can save 612KB (38% compression) by optimising the images below:

By lossless compressing the https://www.insightsinmarketing.com/images/chalkboard-bg.jpg you can save 304.4KB (47%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1550/slide-1-main.jpg you can save 89KB (45%) data.
By lossless compressing the https://www.insightsinmarketing.com/images/slider-bg-solid.jpg you can save 65.3KB (51%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /casestudy_900x600_chicagofire.jpg you can save 46.4KB (34%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1554/slide-3-main.jpg you can save 31KB (50%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1551/slide-2-main.jpg you can save 18KB (43%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1552/slide-2-text.png you can save 7.5KB (23%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions... you can save 7KB (12%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions... you can save 6.7KB (11%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions... you can save 6.3KB (11%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1662/nike.png you can save 6.2KB (20%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions... you can save 5.6KB (11%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /iim-040_homepagesolutionsedits-questions... you can save 4.4KB (13%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1663/atkins.png you can save 3.6KB (22%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1660/quaker.jpg you can save 2.4KB (27%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1664/abbot_nutrition.png you can save 2.3KB (25%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1661/tropicana.jpg you can save 1.6KB (27%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1553/slide-3-text.png you can save 1.3KB (12%) data.
By lossless compressing the https://www.insightsinmarketing.com/.. /constellation-brands.jpg you can save 1.2KB (22%) data.
By lossless compressing the https://www.insightsinmarketing.com/media/1659/miller-coors.jpg you can save 1.1KB (24%) data.
By lossless compressing the https://www.insightsinmarketing.com/images/green-tabs-arrow.png you can save 477B (24%) data.

Traffic

Alexa

2630462

Main traffic sources

Links

We found a total of 47 different links.
Internal links: 39
External links: 8

External links:

Link text (anchor)	Link strength
http://www.adweek.com/.. /courage-advertise-without-female-stereot...
http://www.huffingtonpost.com/.. /mitt-romney-women-voters_b_2165346.html
http://www.quirks.com/articles/2014/20140426-3.aspx
http://finance.boston.com/boston/news/read?GUID=22930761
http://www.today.com/.. /dads-struggle-shake-mr-mom-syndrome-2D79...
https://www.facebook.com/InsightsinMarketing
https://www.linkedin.com/company/117531?trk=tyah
https://twitter.com/InsightsinMktg

Internal links:

Link text (anchor)	Link strength
http://www.insightsinmarketing.com
People
Expertise
Solutions
Work
Resources
Blog
eBooks
Newsletters
Webinars
IIM Research
Press
Contact Us
Careers
We Own It.
We're Better Together.
We Give A Damn.
We're The One That You Want.
Search
http://www.insightsinmarketing.com/search
http://www.insightsinmarketing.com/iimpronto
Brand Strategy & Positioning
Messaging & Communication
Consumer Target & Shopper Understanding
Innovation
Category & Competitive Assessments
Focus Groups & IDIs
Shop-Alongs
Ethnographic Approaches
Online & Mobile Approaches
Quantitative Surveys
In-Person Quantitative
Hybrid Approaches
Statistical Techniques
How can I position my brand to stand out?
Durable Goods Case Study: An innovation case study focused on determining the most salient product benefits, optimal packaging and an in-depth und…
Food & Beverage Case Study: A messaging & communication study about finding the most optimal packaging design and bringing it to the shelf and table…
Household Goods Case Study: Brand strategy & positioning meets consumer target & shopper understanding in this study about breaking through the clut…
What challenge can we solve for you? Contact us so we can begin building your customized solution.

Website security

209.251.244.20

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

smartchoicestemcell.com

alamoautosports.com

floorworks.us

designstudiodgp.com

eurotechelite.com

dmchearthealth.com

autocreditbranches.org

schoolfactsjax.info

davishomerespiratory.org

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Connecting people to brands, ( 168px from top )
H3 : We are a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice., ( 524px from top )
H2 : How We Deliver, ( 852px from top )
H3 : Custom-built, proven research approaches, ( 1060px from top )
H3 : Curious, intuitive & passionate consultants, ( 1364px from top )
H3 : In-depth & actionable insights, ( 1656px from top )
H2 : Engage Us For, ( 2079px from top )
H2 : What We Do, ( 3518px from top )
H2 : Add some insight to your day, ( 5636px from top )
H3 : How can I position my brand to stand out?, ( 5847.5px from top )
H3 : Durable Goods, ( 6404.40625px from top )
H3 : Food & Beverage, ( 6879.40625px from top )
H3 : Household Goods, ( 7345.90625px from top )
H3 : What challenge can we solve for you? Contact us so we can begin building your customized solution. , ( 7572.25px from top )
H3 : Proud to be featured in, ( 8060px from top )
H3 : Don't leave your inbox hanging, ( 8815px from top )

Typos

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aryanmachinery.com

Title: Best tyre remoulding machines in India| Tyre retreading machinery | Tyre curing chamber
Description: Aryan Machinery is the best manufacturer of Tyre Retreading Machinery and all types of Tyre remoulding machines. Aryan Machinery also working on Invention and automatic Tyre Remoulding Machines.
Internet Protocol (IP) address:
Tech:
- Analytic
  - Google Analytics
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- Other
  - CSS (Cascading Style Sheets)
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mapsystems.com

Title: Welcome to mapsystems.com
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Internet Protocol (IP) address:
Tech:
- Analytic
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- CDN
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- Social
  - Add This
  - Facebook Like button
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- Other
  - AJAX Libraries API
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cnpfinancial.com

Title:
Description:
Internet Protocol (IP) address:
Tech:
- Analytic
  - Google Analytics
- Other
  - CSS (Cascading Style Sheets)
  - Html (HyperText Markup Language)
  - Html5
  - Javascript
  - SVG (Scalable Vector Graphics)

pacificroofdesign.com

Title: Roofing Contractor, Roof Repair - Pacific Roof Design - Dana Point, Ca
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Internet Protocol (IP) address:
Tech:
- Other
  - CSS (Cascading Style Sheets)
  - Html (HyperText Markup Language)
  - Html5
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realestatebuysellrentals.com

Title: Andrea Caballero in Las Vegas, NV
Description: Andrea Caballero in Las Vegas, NV offers reliable real estate services to property buyers, sellers, and investors. Contact her today.
Internet Protocol (IP) address:
Tech:
- Analytic
  - Google Analytics
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  - CSS (Cascading Style Sheets)
  - Google Font API
  - Html (HyperText Markup Language)
  - Html5
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rddesigner.com

Title:
Description:
Internet Protocol (IP) address:
Tech:
- Other
  - CSS (Cascading Style Sheets)
  - Cufon
  - Html (HyperText Markup Language)
  - Html5
  - Javascript

SEO report of insightsinmarketing.com